H-E-B is constructing its second store in Frisco, located near Little Elm and eastern Denton County, with a planned opening in late 2024. This expansion is part of their Dallas-Fort Worth expansion initiative, according to a Dallas Morning News article. They say, 

“H-E-B is beginning construction on its second store in Frisco closer to residents in eastern Denton County and near Little Elm.

The 130,000-square-foot store is being built on the southwest corner of U.S. 380 W. University and FM 423 or Gee Road. It has a tentative opening date of late 2024. The site is referred to as the Four Corners Shopping Center on Frisco’s planning and zoning documents.

This is the seventh store the retailer has opened or announced since March 2021 when H-E-B first said it was moving ahead with a Dallas-Fort Worth expansion.”

H-E-B is expanding its presence in the DFW area with the construction of a new store in Frisco, further demonstrating their commitment to serving customers in this thriving region of Texas, according to a WBAP article which observes, 

““This new store builds on the company’s longstanding presence in the area and reinforces its commitment to serve more customers in this dynamic and growing part of Texas,” said Mabrie Jackson, senior director of public affairs for H-E-B.

In the DFW area, H-E-B opened stores in Frisco and Plano late last year. Other H-E-B stores the retailer has officially announced for the Metroplex are in Allen, Alliance, Mansfield, and McKinney.”

H-E-B is dedicated to the long-term growth of the DFW area, with plans for more stores. This commitment aligns with the region’s rapid population growth, as per recent U.S. Census data.