Kroger launches a “virtual food court” with partner Kitchen United MIX. The virtual food court allows customers to order online or via kiosks and have the food be delivered or prepared for pickup according to an article from Supermarket News from July 18. They say,

“The Kroger Co. has opened another in-store “restaurant hub” with partner Kitchen United MIX. 

Located at 5665 East Mockingbird La. in Dallas, the so-called “virtual food court” allows customers to place orders online, through a mobile device or via an in-person ordering kiosk using Kitchen United’s MIX platform and then pick up their meals on-site or have them delivered. Restaurant staff prepare the orders, with delivery service fees set by third-party providers.”

Customers can mix and match food from different restaurants in one order according to an article by CultureMap Dallas. They say,

“Customers can order online for pickup or delivery from independently operated, national, and local restaurant brands. 

Located inside the store, the concept is like a virtual food court. You can mix and match items from various restaurants, and the big thing is that you can put it all on one receipt.

Options include: 

• Dog Haus 
• Curry Up Now 
• Monkey King Noodle Company 
• Celebrity Chef David Chang’s Fuku 
• Capriotti’s Sandwich Shop 
• Carl’s Jr. 
• Bad-Ass Breakfast Burritos 
• The Impossible Shop”

The partnership with Kitchen United because it enables customers to order high quality meals while shopping for their grocery needs.